Optimisation is the process of optimising the HTML coding and page content of a website for both the search engines and site visitors in order to attain higher rankings than competing industry websites. This shall bring about an increase in qualified quality traffic and generate more customer enquiries that ultimately will convert to sales. People that come or arrive to your web site via the search engines are highly likely than not to be in the market or looking to be involved in the market for your products and services - FACT. Your search engine listing will only be visible to the end user of an internet search engine if they search for products or service that match yours. Search engine marketing is the key to a successfull website that will enable potential customers to see a website.
People who search activley for your products or services are qualified prospects who have already made the decision to buy! Having the best looking site designs won't give your business any extra benefits if it can't be found by a search engine. Each page has to be content rich, optimised to a search engine friendly and should be easily found by potential customers using relevant search terms. Search engine optimisation can do all of this for you.
We are able to optimise your site and submit your sites to all the major search engines such as google, yahoo, altavista etc. If you are interested in receiving further information about Search Engine Optimisation then call us or contact us for more details. Our SEO campaigns start at just Rs. 10000/Month. If you can find a company offering what we offer for a better price we will do the search engine optimization for free.
- Our SEO Process
As laid out, we practise Natural Search Engine Optimisation, this means that we have to increase a sites web presence by utilising both on page and off page optimisation techniques.
» On page refers to the work we carry out on your home page to make your website search engine friendly and includes the key phrases at an appropriate density and in the appropriate way for the search engine to give your site more relevancy than others.
» Off page Optimisation refers to establishing your site within the Intenet community. This is done by submitting your site to various high page ranked directories in order to increase your page rank and your listings in the Search Engines. It takes time for Google and other search engines to recognise the off page optimisation and update themselves and present the sites that link to yours as official back links. This process works on a cycle which happens every three – six months.
- On Page Optimisation Work
When you sign with ourselves we may recommend the addition/alteration of text on your home page. This text is necessary in order for the search engines to associate your home page with your key search phrases. Search engines work on the two principles mentioned above; a major part is the text recognition algorithm. If you do not mention the key phrases on the page you will not appear in the listings for that phrase. Full keyword density within and throughout the site is essential. A maximum of 3-5 keywords/search terms per page is best for good search engine results.
We will also write and add an Optimised Meta Structure and encode your key phrases with in it. We will also if necessary add a Robots dot text file to your server to instruct the search engine spiders what they can and cannot index. (What parts of your website the search engines can see.)
Once the work is done, your home page will then validate to the W3C standard. The W3C's primary mission is the creation of Web standards and guidelines. Since 1994, W3C has published more than ninety such standards, called W3C Recommendations. In order for the Web to reach its full potential, the most fundamental Web technologies must be compatible with one another and allow any hardware and software used to access the Web to work together. W3C refers to this goal as "Web interoperability." By publishing open (non-proprietary) standards for Web languages and protocols, W3C seeks to avoid market fragmentation and thus Web fragmentation.
We will also create and add the appropriate sitemaps to your website. The purpose of this is to get each individual page on your website indexed by Google and the other Search Engine Spiders. It also helps us to spread the Page Rank more evenly throughout the site.
- Off Page Optimisation
This refers to your website status or web presence. Your web presence is indicated by a Google rating out of ten called Page Rank (PR). Page rank consists of the number of Links pointing to your site and their status. Sites with high page ranks linking to yours with relevant content can boost your rankings greatly, however linking with sites that have no page rank, relevance or that are banned sites can be detrimental to your site.
This is why we have a list of High page ranked websites where we can put your site in an appropriate category. We will also set you an account up with a popular link exchange programme and vet the links. This is so any requests that come for your site to exchange a link, we will check the status of the page they are offering a link with, if it is worthy of linking then a reciprocal link will be set up on a links page on your website. All link campaigns are bespoke to the clients site, and search phrases.
- Search Engine Optimization(SEO)
FAM's Search Engine Optimization (optimisation)(seo) solutions are committed to creating functional business enhancing Web sites that not only deliver your message but also achieve high visibility on the World Wide Webs leading search engines.
So many times Web Site Design is used by designers to create clever and stunning visual sites only for no one to see them because they are invisible to search engines. Google runs one of the worlds largest popularity contests that rewards good Web Site Design & punishes mistakes severely.
- Search Engine Marketing
Search engines score Web Site Design on a vast range of criteria, which are constantly assessed to ensure that the most suitable sites appear in your search results.
Although Google tries to think like a human being, it is still only a computer & so relies upon a complex algorithm to compile the necessary data.This algorithm rely's upon looking for over one hundred different factors on each page which it then scores in order to be able to rank each site. These factors can also be over done so it is very important to seek professional guidance before attempting to optimize a site yourself.
Google uses electronic "spiders" to search for links on web sites, & then follows them reading all the text it can find on the way. It likes to find keywords in groups, headings, image labels etc, but not too many otherwise it will think that you are trying too hard & will then begin to count them against you.
Google has a huge problem with reading images & Java Script (flash buttons/links etc). The problem is it can't read them or follow them. This means that whilst you may have the richest content on the web for you given topic, if your navigation devices are images or Java Script then all google will see is a blank page with no links & you will forever wallow at number 1,458,000 in the rankings.
- Search Engine Optimization (seo)
FAM's Search Engine Marketing (SEM) use tried & tested processes to make your web site Google friendly. We will Optimize every page of your site & in addition customize your web site from a Search Engine Optimization view point for your industry, adding pages that will significantly increase the quantity & quality of traffic flow into your site.
So many times Web Site Design is used by designers to create clever and stunning visual sites only for no one to see them because they are invisible to search engines. Google runs one of the worlds largest popularity contests that rewards good Web Site Design & punishes mistakes severely.All the major search engines use two types of scoring to evaluate web site Design, on page & off page. On page is as I have said above just a matter of making sure that your pages are in a format that Google likes to see & values highly. Off page Web Site Design is the second method of valuation for your site, namely "Is your site good enough so that other sites link to it?" Google looks at each & everyone of those links & the "Page Rank" of the site that the link is on & forms an opinion on that basis as to how popular your site is likely to be. If you for example have a link from a High Street Banks site that has a PR of 7/10 it will be worth far more than 100 links from your friends blog pages PR0/10.
There are so many factors to consider when getting involved in the Search Engine Optimization (optimisation)(seo) process that it can be too easy to miss a step along the way. We have the experience & Knowledge to drive your web site to the top of the rankings.
This is not an overnight process however, from first contact to a top ten ranking can take up to a year as building a positive image for your site is a cumulative ongoing process that cannot be rushed.You should treat anyone who claims quick results with caution as it is not possible within the strict parameters set by Google. Only by combining all of the above mentioned factors can you build your Page Rank within Google & thus feature well.
